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Innovation Feature: AntiOrdinary

in·no·vate

to make changes in something established, especially by introducing new methods, ideas, or products

AntiOrdinary A1 is—well—anything but ordinary. Australian engineers and self-proclaimed ski enthusiasts took on the challenge of redesigning the traditional helmet. The AntiOrdinary A1 helmet offers comfort, fit, and safety, paired with a stylish design. This innovation sports a soft shell, flexible design that hardens at the point of impact, keeping you safer than some of the leading helmet brands available today.

Not a skier? No worries! Once the campaign ends, The AntiOrdinary team will begin working on designs for cyclists too. AntiOrdinary is currently crowdfunding on Kickstarter and has already surpassed their funding goal! If you want to snag a helmet of your own at a discounted price, be sure to back this project before the campaign ends on February 27.