Lever Gear Minimum Advertised Price Policy (MAP)

Lever Gear has developed a Minimum Advertised Price (MAP) policy to protect our retail partners and to maintain the high-end reputation associated with the Lever Gear brand and products. We are adopting this policy unilaterally and will enforce it uniformly.

This document is subject to change periodically and retailers will be notified via email to the email address on record if this MAP policy or pricing changes. The current MAP Policy will be listed on our website at https://levergear.com/retailer/map. Retailer is responsible for remaining current with MAP policy, products, and pricing.

Who is Covered by this Policy

The following policy applies to all Lever Gear retailers in the United States whether they sell through “brick and mortar” stores, online websites, catalogs, or any other means.

Our Policy

Retailers may set their selling prices and advertise as they see fit.

Retailers should list a retail price equal to or greater than the standard retail price listed on our shop at https://levergear.com/all-products/. 

Retailers may list or advertise a discounted price with reference to the standard retail price as listed on https://levergear.com/all-products/. This can be done with cross-out pricing, sale banners, coupons or other means. Customers should clearly see that this is a discounted price off of our standard retail price.

If we believe you are manipulating advertised prices in a way that is damaging to the Lever Gear brand we will contact you to let you know what’s bugging us and ask you to cut it out.

 If you keep it up, we’ll give you a stern warning and suspend shipments of orders until you are back in compliance.

Repeated offenses may result in the termination or your retail account for an indefinite period. In the case of termination, no return of goods will be accepted or refunds issued for any goods purchased. 

Unilateral Action

Violations of our MAP policy shall be determined by Lever Gear at our sole discretion. We are not seeking agreement from any reseller to adhere to this MAP policy. It is entirely within the discretion of the retailer whether or not to comply.

We reserve the right at any time to modify, suspend, or discontinue the MAP policy in whole or in part or designate promotional periods during which the terms of the policy change or to designate periods of time during which the policy is not applicable.

Revised January 17, 2025